Care for Our Future: Celebrate Children’s Month

In recognition of our most valued and youngest member of the society, SM City Clark through their Program on Youth and Children’s Welfare, celebrated National Children’s Month last October 27, 2010 with various “child-friendly” campaigns, simultaneously, with 40 SM malls nationwide.

“With more than 3 million customers going to our malls daily, and approximately 1.4 million being children, we have committed to help future generations reach their full potential by initiating programs that promote an environment of learning, activities  which instill home-grown values and embrace education, and events which foster talent as well as children’s rights “SM is now beyond shopping, entertainment, and leisure.  It is now about taking affirmative action in our social responsibilities. It is about taking initiatives, in being instrumental, in caring for children, the best way we can. 

And truly, it will take more than just a “City” to achieve that goal.  So together with parents, tenant-partners, various government institutions and NGOs, SM City Clark prepared a month long calendar of kid’s activities which included Global Handwashing Day (Oct.15), wherein thousands of children, simultaneously washed their hands properly, while learning about the importance of basic hygiene and health care. 

SM Supermalls also invited thousands of students to watch environmental films (for free) and participate in a Green Film Festival (every 3^rd  Monday and Tuesday of the month), as they encourage children to be responsible stewards of the environment.

The United Nations Parade last Oct.24 gathered thousands of kids in different shapes and sizes, representing 192 U.N. member countries, as they went around the mall in friendly competition, for the best national costume.

And as part of the culminating activity, The Mall Management and staff, together with SM Foundation and various partners, will treat more than 7,000 orphans and street children across all SM Malls for a day of fun and learning. But prior to the activity, the staff were already trained to handle “special” children, while facilities have been enhanced to ensure that the mall is safe and comfortable enough to accommodate tiny hands and feet, wherever they go.

For those who wish to extend assistance to less privileged children,  every purchase of one (1) SM Supermalls bottled water at the Foodcourt or any SM food outlet will allow you to support two (2) children in Capiz, through UNICEF and SM Cares program by SM Prime Holdings.

So as we celebrate children’s month this October, let us safeguard our future.  Help care for children.